About
Innovative executive with 15+ years of experience across startups, Fortune 500, consulting, and private equity. 2022 EY Startup Academy Award Winner.
Proven track record of crafting smart financial strategies, building scalable processes, and launching products and marketing campaigns that drive results. Known for building and leading high-performing teams and steering businesses through complex challenges.
MBA from the Frankfurt School of Finance & Management (a top business school in Europe).
B.S. in Economics with Finance and Real Estate concentrations from the Wharton School of Business (a top business school in the United States).
Professional Experience
Consultant & Founder
Plum and Abacus LLC
2024 – Present
Empowering businesses with tailored strategies at the intersection of finance, operations, product, and pricing
Consultant & Founder
Plum and Abacus LLC
2024 – Present
Empowering businesses with tailored strategies at the intersection of finance, operations, product, and pricing
Consultant & Founder
Plum and Abacus LLC
2024 – Present
Empowering businesses with tailored strategies at the intersection of finance, operations, product, and pricing
Founder & CEO
Cognate Language Learning
2022 – Present
Founded an AI-powered, hyper-personalized language learning platform—conceived the product, developed the business plan, and led product development alongside the CTO
Founder & CEO
Cognate Language Learning
2022 – Present
Founded an AI-powered, hyper-personalized language learning platform—conceived the product, developed the business plan, and led product development alongside the CTO
Founder & CEO
Cognate Language Learning
2022 – Present
Founded an AI-powered, hyper-personalized language learning platform—conceived the product, developed the business plan, and led product development alongside the CTO
Deputy Chief Financial Officer
Cocomore AG
2023 – 2024
Improved FP&A and Controlling functions at a 150-person digital agency serving multinational clients like Samsung and Nestlé, increasing forecast accuracy while reducing prep time by 90%, overhauling BI practices with Tableau dashboards, and implementing cost-saving measures to maintain profitability
Deputy Chief Financial Officer
Cocomore AG
2023 – 2024
Improved FP&A and Controlling functions at a 150-person digital agency serving multinational clients like Samsung and Nestlé, increasing forecast accuracy while reducing prep time by 90%, overhauling BI practices with Tableau dashboards, and implementing cost-saving measures to maintain profitability
Deputy Chief Financial Officer
Cocomore AG
2023 – 2024
Improved FP&A and Controlling functions at a 150-person digital agency serving multinational clients like Samsung and Nestlé, increasing forecast accuracy while reducing prep time by 90%, overhauling BI practices with Tableau dashboards, and implementing cost-saving measures to maintain profitability
Senior Director, Monetization Strategy
Comcast
2019 – 2020
Led next-gen migration pricing strategy, boosting customer satisfaction by 20% while improving revenue, margin, and retention, using advanced analytics and financial models to optimize customer lifecycle and retention management
Senior Director, Monetization Strategy
Comcast
2019 – 2020
Led next-gen migration pricing strategy, boosting customer satisfaction by 20% while improving revenue, margin, and retention, using advanced analytics and financial models to optimize customer lifecycle and retention management
Senior Director, Monetization Strategy
Comcast
2019 – 2020
Led next-gen migration pricing strategy, boosting customer satisfaction by 20% while improving revenue, margin, and retention, using advanced analytics and financial models to optimize customer lifecycle and retention management
Director, Product Planning
Comcast
2015 – 2019
Drove $1B in savings and $100M in new revenue through optimizing packaging and equipment strategies, updating video service offerings, and launching new high-growth Hispanic packages
Director, Product Planning
Comcast
2015 – 2019
Drove $1B in savings and $100M in new revenue through optimizing packaging and equipment strategies, updating video service offerings, and launching new high-growth Hispanic packages
Director, Product Planning
Comcast
2015 – 2019
Drove $1B in savings and $100M in new revenue through optimizing packaging and equipment strategies, updating video service offerings, and launching new high-growth Hispanic packages
President
Manayunk Consulting (Consultant to Comcast)
2013 – 2015
Grew a boutique telecom consulting firm to over $1M in annualized revenue by leading a team of 6, delivering over $200M in NPV through ROI models, and developing advanced business plans, pricing strategies, and revenue optimization models
President
Manayunk Consulting
2013 – 2015
Grew a boutique telecom consulting firm to over $1M in annualized revenue by leading a team of 6, delivering over $200M in NPV through ROI models, and developing advanced business plans, pricing strategies, and revenue optimization models
President
Manayunk Consulting (Consultant to Comcast)
2013 – 2015
Grew a boutique telecom consulting firm to over $1M in annualized revenue by leading a team of 6, delivering over $200M in NPV through ROI models, and developing advanced business plans, pricing strategies, and revenue optimization models
Co-Founder
PARRS Brands
2012 – 2014
Scaled PARRS Brands from $50K to $2M in revenue in 18 months by developing and automating financial, manufacturing, and logistics systems for streamlined operations and e-commerce integration
Co-Founder
PARRS Brands
2012 – 2014
Scaled PARRS Brands from $50K to $2M in revenue in 18 months by developing and automating financial, manufacturing, and logistics systems for streamlined operations and e-commerce integration
Co-Founder
PARRS Brands
2012 – 2014
Scaled PARRS Brands from $50K to $2M in revenue in 18 months by developing and automating financial, manufacturing, and logistics systems for streamlined operations and e-commerce integration
Founding Investing Principal
Carina Capital
2009 – 2012
Managed a boutique hedge fund, leveraging proprietary Excel models for data mining, investment analysis, and risk management
Founding Investing Principal
Carina Capital
2009 – 2012
Managed a boutique hedge fund, leveraging proprietary Excel models for data mining, investment analysis, and risk management
Founding Investing Principal
Carina Capital
2009 – 2012
Managed a boutique hedge fund, leveraging proprietary Excel models for data mining, investment analysis, and risk management
Financial Analyst
Pharos Capital Group
2008 – 2009
Supported middle-market private equity investments, performing M&A due diligence on $45M in deals, building complex financial models, and assisting portfolio CFOs with financial planning and analysis
Financial Analyst
Pharos Capital Group
2008 – 2009
Supported middle-market private equity investments, performing M&A due diligence on $45M in deals, building complex financial models, and assisting portfolio CFOs with financial planning and analysis
Financial Analyst
Pharos Capital Group
2008 – 2009
Supported middle-market private equity investments, performing M&A due diligence on $45M in deals, building complex financial models, and assisting portfolio CFOs with financial planning and analysis
Summer Financial Analyst
GPX Enterprises
2007
Analyzed two acquisitions totaling $15M, and worked with legal counsel to create term sheets and letters of intent
Summer Financial Analyst
GPX Enterprises
2007
Analyzed two acquisitions totaling $15M, and worked with legal counsel to create term sheets and letters of intent
Summer Financial Analyst
GPX Enterprises
2007
Analyzed two acquisitions totaling $15M, and worked with legal counsel to create term sheets and letters of intent
Summer Business Analyst
3M
2006
Created new VBA model for use by business development representatives to gauge imports/exports efficiency
Summer Business Analyst
3M
2006
Created new VBA model for use by business development representatives to gauge imports/exports efficiency
Summer Business Analyst
3M
2006
Created new VBA model for use by business development representatives to gauge imports/exports efficiency
Education
Master of Business Administration
Frankfurt School of Finance & Management
2021 – 2022
Specialized in finance and entrepreneurship. Top 10% of Class.
Master of Business Administration
Frankfurt School
2021 – 2022
Specialized in finance and entrepreneurship. Top 10% of Class.
Bachelor of Science in Economics
Wharton School at the University of Pennsylvania
2004 – 2008
Finance and Real Estate Concentrations. Graduated magna cum laude.
Bachelor of Science in Economics
Wharton, Univ. of Pennsylvania
2004 – 2008
Finance and Real Estate Concentrations. Graduated magna cum laude.
Awards
Startup Academy Winner
November 2022
EY Frankfurt Office
Placed first out of 90 participating startups and 8 finalists
Startup Academy Winner
November 2022
EY Frankfurt Office
Placed first out of 90 participating startups and 8 finalists
Startup Academy Winner
November 2022
EY Frankfurt Office
Placed first out of 90 participating startups and 8 finalists
Skills
Business Leadership
Strategic Thinking
Management
Customer-First Thinking
Cross-Functional Collaboration
Visionary Leadership
Finance
FP&A
Business Planning
Data Analytics
Financial Modeling
Valuation
Scenario Analysis
Product & Marketing
Pricing & Monetization
Product Strategy
Market Research
Go-to-Market (GTM) Strategy
Eye for Design
Tech Stack
Swift
Python
Django
SQL
HTML / CSS
Excel
PowerPoint
Word
Tableau
QuickBooks
NetSuite
HubSpot
Salesforce
Jedox
Cube
Framer
Photoshop
Jira
Languages
🇺🇸
English
Native
🇺🇸
English
Native
🇺🇸
English
Native
🇪🇸
Español
Nativo
🇪🇸
Español
Nativo
🇪🇸
Español
Nativo
🇩🇪
Deutsch
Verhandlungssicher
🇩🇪
Deutsch
Verhandlungssicher
🇩🇪
Deutsch
Verhandlungssicher
🇮🇹
Italiano
Intermedio
🇮🇹
Italiano
Intermedio
🇮🇹
Italiano
Intermedio
🇷🇺
Русский
базовые знания
🇷🇺
Русский
базовые знания
🇷🇺
Русский
базовые знания
Recommendations
John Vonk, Comcast Cable
Vice President, Product Planning
October 2020
I have had the pleasure to work with Alejandro at Comcast for the past half dozen years. He is an extremely bright and conscientious team member, with the ability to think through and develop recommendations for some of the toughest business challenges thrown our way. His strengths in financial modeling and advanced analytics, combined with an eye towards the strategic need behind the analyses, were critical to the business decisions supported by our Product Packaging and Pricing group. Alejandro is also just a really good person with an eye towards finding and developing talent. Many of our more junior analysts were sourced via, and mentored by, Alejandro. I can not recommend Alejandro enough to any company lucky enough to be in his consideration set for future employment.
John Vonk, Comcast Cable
Vice President, Product Planning
October 2020
I have had the pleasure to work with Alejandro at Comcast for the past half dozen years. He is an extremely bright and conscientious team member, with the ability to think through and develop recommendations for some of the toughest business challenges thrown our way. His strengths in financial modeling and advanced analytics, combined with an eye towards the strategic need behind the analyses, were critical to the business decisions supported by our Product Packaging and Pricing group. Alejandro is also just a really good person with an eye towards finding and developing talent. Many of our more junior analysts were sourced via, and mentored by, Alejandro. I can not recommend Alejandro enough to any company lucky enough to be in his consideration set for future employment.
John Vonk, Comcast Cable
Vice President, Product Planning
October 2020
I have had the pleasure to work with Alejandro at Comcast for the past half dozen years. He is an extremely bright and conscientious team member, with the ability to think through and develop recommendations for some of the toughest business challenges thrown our way. His strengths in financial modeling and advanced analytics, combined with an eye towards the strategic need behind the analyses, were critical to the business decisions supported by our Product Packaging and Pricing group. Alejandro is also just a really good person with an eye towards finding and developing talent. Many of our more junior analysts were sourced via, and mentored by, Alejandro. I can not recommend Alejandro enough to any company lucky enough to be in his consideration set for future employment.
Carlos Buitelaar, GPX Enterprises
Private Equity Analyst
April 2008
Alejandro worked diligently as Summer Analyst at GPX Enterprises. His responsibilities included sourcing and evaluating investment opportunities, and he exceeded expectations by taking responsibilities above and beyond those assigned to him.
Carlos Buitelaar, GPX Enterprises
Private Equity Analyst
April 2008
Alejandro worked diligently as Summer Analyst at GPX Enterprises. His responsibilities included sourcing and evaluating investment opportunities, and he exceeded expectations by taking responsibilities above and beyond those assigned to him.
Carlos Buitelaar, GPX Enterprises
Private Equity Analyst
April 2008
Alejandro worked diligently as Summer Analyst at GPX Enterprises. His responsibilities included sourcing and evaluating investment opportunities, and he exceeded expectations by taking responsibilities above and beyond those assigned to him.
Projects
Public Speaking
Cognate Presentation
Frankfurt School Demo Day
September 2023
Presented my language learning startup to a crowd of several hundred university students.
Cognate Presentation
Frankfurt School Demo Day
September 2023
Presented my language learning startup to a crowd of several hundred university students.
Cognate Presentation
Frankfurt School Demo Day
September 2023
Presented my language learning startup to a crowd of several hundred university students.